Bunbury promoted as post-COVID getaway to Perth holidaymakers
Choose Bunbury as your next holiday destination is the message behind a new collaborative marketing approach promoting the city and surrounding region as an ideal getaway post COVID-19.
The City of Bunbury and Bunbury Geographe Tourism Partnership have joined forces with other key stakeholders to implement a range of initiatives aimed at encouraging people from around the State to visit the region.
Billboards with slogans such as “find a city with space to breathe” and “find our coastal city of creativity” can now be spotted on 10 major Perth highways, as well as digital signage on the Kwinana Freeway.
City of Bunbury chief executive Mal Osborne said the campaigns would help the local economy and businesses bounce back and be stronger after the pandemic.
Now is the ideal time to get people, especially those in Perth, thinking about Bunbury again and what a unique and accessible destination it is being less than a two-hour drive from the State’s capital city.
“City staff have been working hard on how Bunbury can be promoted as the idyllic destination it is as restrictions continue to ease and people look within WA to get away.”
BGTP marketing and development manager Anissa Williams said by combining activities, the region would see unprecedented campaigns, collaborative brand messaging and funding.
From the beginning, we have been ‘in this together’, and we will continue to work together for Bunbury and for the region.
The marketing approach falls in line with the State Government’s recently launched Wander Out Yonder campaign, which encourages West Australians to use the ease in restrictions to travel intrastate and explore the attractions WA has to offer.
The campaigns are expected to evolve as restrictions continue to ease.
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