Shire’s new leaf

Jacinta CantatoreHarvey-Waroona Reporter
Harvey shire chief executive officer Annie Riordan is pleased with the new logo design.
Camera IconHarvey shire chief executive officer Annie Riordan is pleased with the new logo design. Credit: Jacinta Cantatore

The Shire of Harvey has been given a “fresh look” thanks to a new logo and branding.

Harvey shire chief executive officer Annie Riordan said the new logo was a modern take on the previous leaf logo created in 1999.

She said the new design would help guide consistent communication across all mediums.

“There is a chance to define the shire’s purpose and vision across its communication with the development of new branding for the shire,” she said.

“The re-branding of the shire’s logo will enhance the shire’s promotion and create consistent guidelines for the brand’s usage to give a clearer, stronger and more vibrant voice in its visual communication.”

The roll out of the new logo will begin with the shire’s website, followed by signage and stationary once the present stock of paper has been used.

The design of the logo was put out to tender and a committee made the choice from a number of submitted designs.

A “simple and modern” design was sought according to Ms Riordan.

It contains the essential elements of Harvey with the leaf, sun, orange, rural strip and the ocean.

The tag line ‘A Breath of Fresh Air’ will remain.

“The vision behind the new branding is to encourage our residents and visitors to feel included, welcomed, optimistic and encouraged by the shire’s progress,” Ms Riordan said.

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