Bunbury campaign targets tourists

A new tourism marketing campaign aimed at enticing visitors to experience all Bunbury has to offer was unveiled last week.

Found in Bunbury showcases extraordinary experiences that visitors to the region can expect to find when visiting Bunbury.

Joined by South West Development Commission chief executive officer Mellisa Teede and senior regional development officer Mark Exeter, Bunbury MLA Don Punch welcomed the launch of the Found in Bunbury initiative.

“I have been talking to local hospitality businesses, specialty shops and other businesses in Bunbury and the message is the same,” Mr Punch said.

“People have started coming down to Bunbury from Perth and are finding how Bunbury has changed.

“This campaign is really about taking that message back to the Perth market that there is something special to be found in Bunbury.”

Mr Punch said the campaign was being launched ahead of the summer season to attract holiday-makers to the region.

“We really want to target the emerging summer season, when people are starting to make decisions about where they might like to visit,” he said.

“The tourism operators down here have been doing such a fantastic job in really polishing the Bunbury product.

“We think Bunbury is a very special offering to the Perth market.”

Australia’s South West chief executive officer Catrin Allsop said that while staffing had been challenging, the service delivery remained “fantastic”.

“Anecdotally we have seen a great increase in visitation to the South West and Bunbury region,” Ms Allsop said.

“It is wonderful to see there are operators taking advantage of that.

“The tourism operators here have seen the difficulty in getting staff but we know the service delivery has still been fantastic and we look forward to welcoming new visitors into the region.”

Bunbury must-dos such as swimming with wild dolphins and enjoying trendy cafes are being highlighted in Perth this month on billboards, social media and radio to encourage residents of WA’s capital to make the trip down south.

A radio competition to win a getaway to Bunbury for two adults forms part of the campaign as well as striking imagery on digital billboards in key locations such as Murray Street, Raine Square and Kwinana Freeway.