Collingwood champion Scott Pendlebury will be a massive winner on Saturday, regardless of the result against West Coast, with a huge merchandising windfall set to head his way.

As Pendlebury prepares to become the VFL/AFL games record holder, both the club and the league are pulling out all stops to celebrate the historic milestone.

The AFL record has been renamed to The Scott Pendlebury for the week, while the league took out a page in the Herald Sun to write an open letter to him ahead of game 433.

The two-time premiership winner will also wear a special guernsey with a gold number 10, while he will have boots designed by his children, and there will also be a commemorative coin toss.

Collingwood are also offering special club Pendleships for $43.30, which will get fans a general admission ticket to the game and a piece of merchandise.

After the club negotiated to allow Pendlebury to receive 100 per cent of merchandising profits, the Pies legend is in line to earn a huge six, possibly seven-figure sum.

On the lower end, there are commemorative badges going for $7 or a special edition magazine for $19.99.

The club website also offers a bobble head for $39.99, while clothing starts at $54.99 for a t-shirt.

There are also wool scarves, hoodies, hats, and SP433 Nike guernseys starting at $199.99.

A special edition black and white football is available for $299 while tribute guenrseys start from $249.

Away from the club website, Official Memorabilia has a record-breaker showcase featuring a Pendelbury medallion for $149.

Tribute guernseys are also available with a deluxe edition featuring a piece of a match ball and a match-used guernsey, topping out at $1,495.

A special mahogany signed football display is also available for $3,995.00.

There are also several auctions underway with his 433 match-used boots currently going for more than $4000 while a match-used signed football is more than $2500.

However, the current most expensive item is a signed match-worn guernsey and shorts, which are currently going for an eye-watering $20,0075 with bidding still open for another six days.

In less traditional offerings, Pendlbury has once again partnered with winery Elite Estate to sell a 433 Pinot Noir for $149 a bottle or up to $1,799 for a collector’s edition 12 pack.

Some of the proceeds of Pendlebury’s wine sales will be donated to the My Room Children’s Cancer Charity, but early estimates suggest he could rake in upwards of $200,000 from wine sales alone.

There have also been reports of commemorative watches also being made.

The AFL will audit all funds transferred to Pendlebury, but has put no cap on how much he can receive but there has been criticism over the amount of money he stands to make, which will sit outside the club’s soft cap.